Everyone waits for an MVP, a team and traction. We're the only ones who start at the idea stage — and take you to unicorn.
Lean Startup said “build an MVP and see”. Lean 3.0 goes earlier: you sell before you build.
Lean 3.0 is built on Prospect Theory by Kahneman & Tversky. Founders, customers and investors all decide under uncertainty and bias — loss aversion above all. Understand it, and you win the market.
All three decide under cognitive bias. In sync — a unicorn is born. One link missing — the startup vanishes. Our methodology aligns all three — that's why Mars is by your side.
Straight from Igor Peer's book — on the Startup Mastery platform. Every stage builds on the previous, no skipping.
Listen to the market first. Problem hypothesis, segments, who to ask.
Customer interviews. Confirm the pain with facts, not opinions.
Find those ready to go first — your design partners.
Minimum Sellable Product — not just viable, but sellable.
Money in the account before any code. Traction you can grow on.
Not a one-line chatbot. Mars is trained on the entire Lean 3.0 methodology and takes on the work of a whole team.
Knows startups and Lean 3.0 inside out. Runs your project on the platform — every day, no days off.
Become a partnerOperators, academics and an AI co-founder — building and scaling ventures across our hubs.
Igor PeerCreator of Lean Innovation 3.0. Builds the studio from a zero-stage idea to global PMF.
Prof. David AryeSerial entrepreneur — Founder & CEO of Transfotech and Unispher. Track record of Hi-Tech ventures and M&A.
Arie TobiasInvestor Relations at Peak Ventures. Technion-trained; strong in sales, project and customer management.
Michael OfengendenBuilds and leads the technology behind the studio's ventures.
Anton ShavinerFormer intelligence officer turned strategic operator. Guides C-level through critical decisions.
Prof. Itzhak Aharon “Gingi”Physicist & computational neuroscientist, PhD. Former faculty at Martinos Center (Harvard/MIT).
MarsRuns each venture end-to-end — research, build, pitch — by Lean 3.0, every day.
Partners across our country hubs joining here.
Startup Mastery