New book · 2026

Lean Innovation 3.0

Sell before you build.

From Startup Methodology to AI-Powered Venture Building. The playbook that replaces the MVP with the MSP — Minimum Sellable Product — so real money validates your idea before you spend a dollar on code.

Buy the book — $19.99

on Amazon ↗

Kindle & Paperback · also on Kindle Unlimited · by Igor Peer

The core shift

The MVP asks "does it work?" The MSP asks "will they pay?"

Lean 2.0 — the old loop

✕ Build → Measure → Learn
✕ 6 months & $100,000 on code you may throw away
✕ Free MVP testers: polite interest, zero commitment
✕ First real market signal arrives after the money is spent

Lean 3.0 — the new sequence

✓ Validate → Sell → Build
✓ Pre-Start Marketing: demand tested before the product exists
✓ MSP: the first sale is the validation — "money moves, or it's not an MSP"
✓ AI co-founder compresses months of research into weeks

What's inside

A complete operating system — from idea to global market

Not motivation. Frameworks, checklists and decision gates for every stage: Idea → Pre-Start Marketing → MSP → Local PMF → Global PMF.

🎯

The MSP Spectrum

Five forms of the first sale — Deposit, Concierge, Pilot, Service, Hybrid — and how to choose yours.

📣

Pre-Start Marketing

10 operational steps from segment analysis to the first paid deal — before a line of code.

🤝

Design Partner Method

How a waitlist becomes paying co-builders: rewards, pricing and the three-beat conversion.

🧠

Prospect Theory, applied

Why 80% say "no" regardless of your product — and how to use it (Kahneman, Nobel 2002).

Startup Success = Problem Validation × Design Partners × AI Acceleration — multiplied, not added.

Get the book

Start selling before you build

STARTUP MASTERY

Lean
Innovation
3.0

Igor Peer

Paperback

$19.99

Kindle & other formats

View on Amazon ↗

Available on Amazon — Kindle & Paperback · also on Kindle Unlimited